Consultancy - Local area analysis and viability study London
Client
Marathon Asset Management
Sector
Residential
Location
London
How we helped
Living sectors
@
Get in touch
@
Lee Richards
Partner, Head of Living Sectors
020 7518 3248 Email me About Lee
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Lee heads up our Living Sector capabilities, utilising his experience from previous senior directorial roles at FirstPort Group and Orchard & Shipman, providing consultancy and management services across a wide range of residential offerings.

Lee has previously had management responsibility for the UK’s largest BTR scheme at Wembley and advised high street names and investment funds on innovating new styles of BTR and residential offerings to market.

Our Living Sectors Consultancy & Advisory team were appointed to provide consultancy advice to our client in October 2021 on the purchase of five buildings in South-West London from a national developer, within a larger housing development.

Our client was a new entrant to the UK Build to Rent market, looking for support in three main areas relating to the purchase:

  1. Testing the vendor provided rental assumptions and rent levels
  2. Establishing local market depth and likely lease-up rates for the units
  3. Establishing the high-level operational costs for the development

Utilising a variety of data sources including Realyse, Rightmove Plus and Molior, alongside our own bespoke data analysis tools, we provided a comprehensive overview of the local market, including demonstrating how the units within the scheme mapped across to the local rental market.

Having established the market depth, the comparative centile position of the units within the market, and level of local demand, we were able to advise the client on the scheme feasibility and plan an appropriate leasing strategy.

Using our in-house modelling tools and first-hand operational knowledge we were also able to establish initially a high-level, and then detailed operational budget for the proposed scheme.

As the purchase progressed and contracts were exchanged on the buildings, the clients then had a further need for commercial due diligence support and further area analysis, commenting on viability and competitor positions.

We completed the due diligence consultancy and advisory activities, assisting through to the successful completion of the purchase, leasing up and operational management of the scheme.

Wimbledon Stadia Concierge
Wimbledon Stadia Concierge
Wimbledon Stadia Concierge
Wimbledon Stadia Concierge
Wimbledon Stadia Concierge